Course curriculum

  • 1

    Understanding Michael Porter

    • Welcome to the course

    • Bring unique value to customers

    • Five forces to assess industry profitability

    • Factors that make a good business strategy

    • Apply your competitive advantage to grow

  • 2

    Good Strategy Bad Strategy

    • Developing a strategy

    • Harnessing power

    • Adopting the mindset of a strategist

  • 3

    Start With Why

    • Choose inspiration over manipulation

    • Customers want to know your Why

    • Deliver belonging, trust, and certainty

    • Create a trusting culture people want to join

    • A clear Why and What attracts believers

    • Consider past experiences to discover Why